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Showing posts from May, 2010

Hey, we can do that too...

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As WCTI begins to capture more and more of the cooling tower treatment Market, with its innovative, patented sustainable natural green chemistry process in water conservation, the major's (left up to your own determination) are coming out with a "me too" approach. Where were the majors before WCTI began to eat into their market? Of course, some majors have had zero bleed approaches to water treatment, but frankly they were too expensive for most institutional markets (very low ROI) and still did not address the total discharge of solids from the process. Many still have to use sustained chemical feed to achieve this before, during or after the towers bleed. I call this their "designer" make-up and sewer treatment process. Oh, by the way, the revenue that they might lose on the lower water use, is made up in the equipment sold or chemicals used in their designer process. T heir process employs expensive "pretreatment" and "post ble